CAM colloquium - Friday, April 14
3:30 p.m.
655 Rhodes Hall
Speaker: Sara Robinson, Freelance Writer
Title: The Future of Math in the Media
Abstract: As a mathematician-turned-science journalist, I
hear many complaints from mathematicians about the quality and quantity
of math coverage in the popular press. Mathematicians are right to
be concerned: math gets far less coverage than the biological sciences,
or even cosmology, and much of that coverage is superficial and inaccurate.
Yet at the same time, due to funding pressures, math press coverage
matters more than it ever has before. Accordingly, math organizations
are devoting significant resources to "public relations"
efforts, attempting to generate more math coverage.
My thesis is that these efforts will never achieve large scale success
because the current model for science journalism is not and never
will be math friendly. I propose a different, more ambitious approach.
The current science journalism model is imploding as the advertising
market for traditional news media shrinks, and herein lies an opportunity.
Mathematicians should anticipate the science news model of the future
and shape it to be friendlier to the mathematical sciences.
Sara Robinson studied operator algebras in the Berkeley math graduate
program until she got a taste of science journalism through a summer
fellowship program for graduate students in the sciences. That prompted
a career switch, and she has since written about math and computer
science for the New York Times, SIAM News, and several other publications.
Through her stories, she developed an interest in mathematical economics
and she is now working on a Ph.D. dissertation on that topic. At the
same time, she continues to write about math and computer science
on a freelance basis, and is taking steps toward launching a new kind
of online science publication, the subject of this talk.
Refreshments at 4:30 in 657 Rhodes Hall.